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Business Elements & Models - FIWARE Forge Wiki

Business Elements & Models

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Contents

Target usage

The more important question for an application or service when it is available to be launched in the market is to define the business model and the offers and prices available for the customers. The aim is the monetization of those new services and applications. Then it is necessary to have a flexible way to define the manner in which services and applications can be sold and delivered to the final customers; it can be summarized as the business model definition. The business model will define the way in which customers pay by application and services and the way in which the incomes will be split among the parties (single party and multiparty models). Once time the business model is defined, is necessary to provision these details in the rating/charging/billing systems.

User roles

  • Managers will setup available business models and the parts of them that will be available for applications, services, parties and users.
  • Parties/providers have to setup the business models elements of their applications and services.

GE description

There is a complex issue to solve when dealing with the aggregation and composition of new services based on other ones that affect to business aspects. Business models & elements description:

  • Offers and price descriptions
  • Policy rules to manage prices
  • Promotions description about the offer and prices
  • Business SLA (violations and penalties)
  • Techniques regarding aggregation, composition, bundling, mash-ups, settlement and revenue sharing business models

Conceptual architecture about BMEPS is shown in Figure 48.

Functionality

  • To define all the business models elements to be available for applications and services
  • To associate business models elements to applications and services
  • To define revenue settlement and sharing models
  • To link revenue sharing models to applications, users or/and user groups.
  • To provision business models elements in external rating/charging systems and RSSS.

Critical product attributes

  • There must be possible to support different kind of business models.
  • Business models and elements must be customizable.

Existing products

This kind of functionality must exist in an ad-hoc way inside AppStores (Apple, Google, and Amazon) and open APIs from Telco initiatives. It would be attached to rating and billing systems. Inside them it may exists similar tools that may provide this functionality.


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